Bipasha Basu To Endorse Emami Range Of Lip Care

An eternal smile is an instant cure for all care and no doubt the best gift that costs nothing at all.

Emami as one of the top FMCG companies in the country has now launched its brand new range of sticks Vasocare guy.

Bollywood Bipasha Basu has a feeling been roped in to endorse the range of lip care company.

The Stick Guy, in alternative Tangy Orange, Mango Yummy Bubble Gum, and sinful chocolate will be available in all cities in India in November 2011.

Market share in India, Lip Care is Rs 56 crore. When you start this new product, Emami aims at a market share of 7%. As part of the agreement, the Bollywood actress in a stretch of a few innovative ads, which first hit the leading TV channels in India in the coming days.

Commenting on Bipasha association with the brand, said Priti Sureka, Director of Emami Ltd, "When we had to choose the brand ambassador of the right Vasocare, elections were unanimous. It would be Bipasha Basu. It is an irresistible concoction of sophistication, opulence, seduction and serenity. "

Bipasha Basu market Livlite Pure Ghee

Today, when good looks and strong personality means half the battle won, be it in Bollywood or any other profession, it is indeed the 'Bong-Shell' Bipasha Basu, who is just leading the way. Be it her brand endorsements or her films, she really knows how to make a statement.

And now, we heard that she would endorse Kwality Dairy. Sources said that the brand has signed up with the sultry Bipasha Basu as the brand ambassador of their product 'LivLite Pure Ghee'. The official announcement of the same is awaited.